Email Marketing Books: Top 7 Books for Digital Marketers on Email Marketing
Book #1. Email Marketing Book For Dummies - John Arnold
When learning from A to Z, the Dummies book series can be the ultimate guide covering everything on a particular topic. Email Marketing for Dummies, written by John Arnold, is one such book. This thick book covers everything from head to toe about email marketing. Whether you're an expert or a total beginner, there's something to learn here.
Email marketing offers the thrill of increased customer loyalty and steady business and the agony of bounced emails, unsubscribe requests, and spam complaints. Whether you're looking for ways to find thrills or suffer in your email marketing strategy, this book will show you how to effectively deliver meaningful and helpful emails to your subscribers who need your information.
Email marketing for dummies consists of six main parts. Part one explains the basics of email marketing and how you can add email marketing as part of your business strategy to increase sales, reach more customers for repeat business, and strengthen communication. John shares some helpful tips on becoming a trusted sender so people who receive your email know who you are, want to open your email and read what you want to tell them.
The book's second part is devoted to developing an email marketing strategy. You'll learn how to create a goal, one of the most important aspects of email marketing, and how to build a quality email list. Additionally, John explains some of the content you can send to your subscribers and how to make it valuable.
The third section of this book is about designing effective marketing using email. This means you learn how to create your email, like the best template, text type, and whether to include an image in your email. You will also learn how to make a subject line that will attract subscribers and encourage them to open and read your email.
Book #2. The New Inbox - Simms Jenkins
Simms Jenkins is the author of this book and the founder and CEO of Bright Wave, a digital agency that focuses on email marketing worldwide. Jenkins is considered one of the leading experts in email marketing, and his company has won numerous awards, including clients such as Aflac, Porsche, Weather.com, Cox Business, etc.
In his book, The New Inbox, Jenkins shares the keys to elevating your messaging program into a dynamic new digital world with readers. He tells you why mobile is the biggest game changer to hit email marketing, how email marketing fits into a crazy social media world, and shares real examples and tips on growing your list. Write and send better emails, how to track and generate more sales, and much more.
This book consists of eight chapters, and Jenkins focuses more on email marketing on social media and mobile devices. It's not the end of the world, but email is the glue that holds marketing channels together. Jenkins believes that email is still one of the most important digital communication channels, although social media has also become popular. People still read emails and consider email more important than social media. After all, social media is a platform for friends and less serious business, while email is the actual business.
And when it comes to mobile devices, Jenkins says smartphone users are likelier to read emails than make calls. It takes mobile addiction one step further by pointing out that people read more emails on a mobile browser than on any other browser. Moreover, it shares statistics about consumers deleting or unsubscribing emails based on mobile email experience.
In the book, Jenkins shares five critical considerations for creating an email marketing campaign for mobile users. He says the first key to consider is the subject line. Indeed, the subject line you use will set the tone for the message you convey to your subscribers. According to Jenkins, the second key is that your primary call to action should not be a link but a button.
And third, your message must offer value to your subscribers. Jenkins believes that people spend time reading your emails, so you should write them so they can benefit from what you have to say. And fourth, you need to speak to your audience as if you know something about them so they can relate. And then, finally, you have to keep testing, learning, retesting, and then relearning.
On top of that, Jenkins also dedicates an entire chapter to the ideal ways to leverage email and social media to boost engagement with your email lists. Not only that, but it also offers sound advice on how to get your emails read by focusing on critical factors like subject lines, personalization, and the length of your email campaigns.
Book #3. The Editor's Handbook - Robert W. Bly
Although copywriting isn't an email marketing topic, it's essential to emails. Every time you write or create emails to send to your subscribers, you are creating emails to sell, inform, build trust, and engage with them, and that's why copywriting is essential in email marketing. Email. Robert Bly's The Copywriter's Handbook is considered one of the modern classics that every Internet marketer should read.
It's a massive book by Robert, and the chapters are devoted to every aspect of marketing, including writing to attract attention, writing to communicate, writing to sell, writing for brochures, catalogs, and other sales materials, writing for the web, and course, writing for email marketing. This book covers writing tips, and Robert shares his insights on how.
How do you get a job as a writer and hire and work with writers? This book can be a complete guide to writing and everything you need to know about the subject.
Then, John explains how you can become an expert in creating your email marketing campaign. He shares how to combine social media with email marketing to stimulate interaction and make your subscribers more responsive. In addition, he shows you how to automate your email campaign and how to send your emails, including emails using mobile devices.
In the fifth section, John writes about tracking your email campaign and how you can use the data to create a better email marketing campaign. You will learn to capitalize on clicks and other responses to increase your delivery, open email rate, and CTR.
In the final section, the author shares the ten worst email content mistakes and the critical mistakes not to make. This is an exciting topic because you will find many examples of poorly performing emails, such as emails with boring subject lines, distracting images, unknown addresses, cluttered layouts, etc. John then dedicates another chapter to ten email marketing resources where you can find all the help you need as an email marketer.
According to Robert, you should follow the "4 U" writing formula to improve your email performance. The first "U" refers to urgency. It would help if you created a sense of urgency for your audience, like a limited-time offer or discount, to get them to take action. The second "U" refers to uniqueness. Your headline needs to be unique so your readers will find it new, fresh, and interesting, and they'll want to read the email you sent them. The third "U" is ultra-specific. Your email copy should have a specific goal, and the message should be crafted with your goal in mind to inspire your audience to take action. And the final "U" is helpful. Robert says your subject lines must be strong to excite subscribers by giving them a helpful perk.
The Copywriter's Handbook also covers psychological points such as writing your emails with your readers first. Robert says you should always ask yourself if your readers understand your writing. Additionally, Robert notes that a good email copy is a carefully curated email sales pitch. He writes, "The headline states the main selling proposition and the opening paragraphs expand on it. Secondary points are covered later in the body of the text. Each subpoint can have a separate heading or number if this copy is long.
Robert updated this book to include the latest essential information for mastering writing in the Internet age. If you're looking to increase your sales and improve the performance of your email marketing campaign, The Copywriter's Handbook is the book for you.
Book #4. Email Persuasion - Ian Brodie
Ian Brodie is a marketing expert who has helped countless people, including professionals, coaches, and consultants, attract and win more clients. His work has been featured on BBC World Service, Marketing Profs, Salesforce, BusinessWeek, etc. Ian is also the famous author of his book Email Persuasion.
As the title suggests, the book Email Persuasion is a step-by-step guide to attracting, persuading, and winning more customers and sales through email marketing. Ian reveals many techniques and strategies you can use immediately to connect with your potential customers, build trust, grow the relationship between you and your prospects, and turn them into long-term customers through the power of email.
This book has eleven chapters, and all are sequenced to help you build a list, get leads, build trust, and turn subscribers into sales. Ian begins by giving a powerful primer on why email is the most powerful marketing tool in the world. In the first Chapter, he explains the basics of an effective email marketing campaign. Then, he goes on to share tips and advice on quickly building a valuable list of email subscribers.
In the third Chapter, he shows readers how to practice CChaptertegies when opening and reading their emails. Indeed, if the email you send isn't opened or read by your subscribers, that's as good as any marketing effort. Ian also writes about how to write emails that engage your subscribers and persuade them to act on your desire. He also shares his techniques for turning subscribers into paying customers and how to automate your email marketing campaign using an "autoresponder."
After that, Ian continues diving deeper into email marketing by sharing how you can use list segmentation to send the right message to subscribers. It includes tips and tactics for creating influence so your audience treats you like an expert and listens to you. Finally, Ian shows a simple dashboard on how to measure the effectiveness of your email marketing campaign. He devotes a chapter to the tools and technologies you can use to support your email marketing efforts.
Email Persuasion isn't just a book on the theory of building and growing a responsive email list. Still, it's also a book in which Ian has included templates, real-life examples, and clear steps to implement in your email marketing system to get results fast.
Book #5. Email Marketing Rules - Chad White
Chad S. White was a former journalist featured in over 100 publications, including The New York Times, USA Today, The Wall Street Journal, and Adweek. Chad has written over 3,000 email marketing publications and articles and has served as a senior email marketing researcher at Salesforce, ExactTarget, and Responsys. He's also the famed author of Email Marketing Rules, a big book of checklists, frameworks, and 150 best practices for business success.
Chad has divided this book into three main parts. What you will learn here are the best practices to follow that are guaranteed to perform. Chad laid down the rules that separate great marketers from good marketers, what great marketers do, their email stats, the subject lines they use, their email designs, their landing pages, etc. Much of this book has been devoted to this part because it is one of the most important aspects of improving your email performance.
In part two, Chad uncovers the frameworks for a successful email marketing strategy. Here, you'll learn topics like growing your list, inbox placement, email audience funnel, subscriber lifecycle, email frequency, channel synergies, email attribution, and more.
Email marketing is a vast topic, and managing it is very complex, especially if you are working with a massive database of mailing lists. Email marketing rules also help set the right goals by understanding in-depth metrics and correctly interpreting your email marketing campaign, channel, and subscriber behaviors.
In the book's final part, Chad discusses the future of email marketing and 11 ways it will change in the coming decade. Although social media platforms like Facebook have taken a massive chunk of online communication, people still prefer email as their primary means of "serious" communication, especially regarding business and work-related issues. In this Chapter, Chad predicts and shows Chapter a glimpse into the future of email marketing evolution so you can take advantage of it and improve accordingly.
Email Marketing Rules is a fun and practical book with many ideas, figures, images, and checklists that you can use and apply immediately as part of your email marketing strategy.
Book #6. The Rebel's Guide to Email Marketing - DJ Waldow and Jason Falls
Some people may think that email is dead due to the rise of social media and other means of digital communication, such as WhatsApp, Facebook Chat, and other social media platforms that allow chat functionality. This is not true at all. Over 94% of Americans use email, which is still one of the most crucial online communication channels.
The Rebel's Guide to Email Marketing is a book written for anyone who wants to excel at email marketing. It was written by DJ Waldow, an email marketing expert, in collaboration with Jason Falls, a successful Internet entrepreneur. Overall, this book has been divided into five major parts, covering almost everything you need to know to grow your email list and improve the performance of your email marketing strategy.
The first part is about growing your list. The authors give you insight into creating the foundation of effective list building. You'll often find small details like setting your subscriber's expectations and building a solid relationship with your prospects.
The second part is about the anatomy of an email. This section is where the authors share many valuable and practical tips you can implement in your email marketing campaign to increase sales and engagement with your prospects. The book also divulges sample emails from successful companies such as Zappos, HARO, and MarketingProfs. According to Waldow and Jason, testing is the only way to know what works for your email marketing campaign. They state that most marketers never test, which will serve as a reminder to ensure your marketing effort will improve.
The book states, "Best practices are for your subscribers." Everyone knows the rules, like a subject line with all caps words is wrong, only use double opt-in and don't use popup forms, etc. However, technology and email marketing have evolved over the years, and some of these rules may no longer apply. This is where the authors challenge you to break the rules and test, then verify the results yourself.
The fourth section combines email marketing, which the book refers to as Batman, with social media, Robin. We all know that social media has grown to such an extent that it has become an essential part of marketing for many successful businesses. Still, we also need to pay attention to the importance of email marketing. Therefore, Waldow and Jason explain how these two, Batman and Robin, can keep up and take your business to the next level.
In the final Chapter, the authors share their Chapters on the future of email marketing and what's next. Rebel's Guide to Email Marketing is an actual playbook that can serve as an ongoing resource that provides the frameworks you can use. The information in the book can also serve as a reminder to keep testing with your audience as every market is different and, of course, be bold and confident in breaking the rules.
Book #7. Email Marketing Demystified - Matthew Paulson
Matthew Paulson is the author of Email Marketing Demystified and a serial entrepreneur who runs MarketBeat.com, which publishes newsletters to over 250,000 investors daily. Matthew is also a partner of USGolfTV, a digital publishing company that produces television programming for the golf industry. His book is a step-by-step guide for any Internet marketer wanting to develop and implement email marketing.
For example, this book consists of nine chapters with guidelines. Almost every Chapter is supported by an actuaCChaptertudy so that readers can understand the concept and better implement the instructions. In the first Chapter, Matthew discusses selecting an email service provider, which might sound boring. Still, it's essential because using the wrong email service provider can create a lot of headaches for you and your business in the future.
Matthew then walks you through the process and shows you how to build your email list using your website. Moreover, he also shares fourteen ways to grow your email list outside of your website. In Chapter Four, he shares his thoughts on the best time to email your subscriber list, how to do it, and what to include. Besides that, it also explains tips and tricks for writing emails that inspire subscribers to take action. He then uses his website, USGolfTV, as a case study to explain the details further.
Most people want to understand how they can make money from their mailing list, and that's precisely what you'll find out in Chapter Six of this book. Matthew shows you the six ways to profit from your email list and learns how to identify which one is best for your business. And in Chapter Seven, Matthew writes about email delivery and list management. This is where you'll learn how to manage your list daily and what you need to do each day to grow your list and engage with your subscribers.
In the final Chapter, Matthew discusses the power of outbound email marketing, which means actively reaching out to people who aren't direct email subscribers. It is an exciting subject that most internet marketers don't discuss. Overall, Email Marketing Demystified is a fantastic book with valuable and practical information you can implement in your business. What's most powerful about this book is that the author, Matthew Paulson, includes case studies and examples of how successful companies have used the techniques he shares in the book.
